The brand unveils DIESEL❤VES DIESEL VINTAGE at the convention devoted to creativity, culture and innovation.
Las Vegas, NV, Oct. 25–26, 2025 — Diesel announces its participation at ComplexCon 2025, the cultural convention dedicated to streetwear, music, food and innovation. Under the artistic direction of Daniel Arsham, ComplexCon 2025 is shaped around his Future Relics concept, in which contemporary objects are treated as artifacts. Specifically, ComplexCon 2025 projects to the future, the year 3025. An epicenter for global youth culture, ComplexCon attracts over 60,000 attendees from around the world.
Inside the Las Vegas Convention Center, Diesel will host a dedicated booth featuring an exclusive preview of the new DIESEL❤VES DIESEL VINTAGE collection, a capsule reintroducing more than 20 rare and iconic Diesel designs from the late ’80s and early ’90s to a new generation. Each vintage denim deadstock piece is Made in Italy and has been restored and reissued from the Diesel archive, including the Saddle, Cheyenne and Denver jeans and the Ranger jacket.
DIESEL❤VES DIESEL VINTAGE is the latest chapter in the DIESEL❤VES program which creatively reimagines unsold stock, giving it a second life. Ahead of its global rollout, the DIESEL❤VES DIESEL VINTAGE capsule will be available to purchase exclusively at Diesel’s ComplexCon booth.
Additionally, Diesel’s ComplexCon pop-up will feature an exclusive Diesel x ComplexCon capsule of hoodies and T-shirts printed with a vintage-inspired graphic logo that references the American West and Las Vegas. Ready-to-wear, denim and accessories including the 1DR Dome bag from the Diesel FW25 collection will also be available to purchase.
The booth design embodies Diesel’s bold aesthetic set with a sculptural installation built out of reclaimed denim scraps and a fluorescent sign that references Las Vegas iconography. The pop-up will act as a visual celebration of denim heritage and cultural longevity, aligned with the DIESEL❤VES DIESEL VINTAGE creative direction and the festival’s futuristic 3025 theme.
