AMIRI’s first Latin American flagship brings its Los Angeles sensibility to Mexico City, pairing cinematic references with Mexican stone, locally made furniture and a carefully selected collection of art.
On Avenida Presidente Masaryk, in the heart of Polanco, AMIRI has opened a new chapter in its international retail expansion. The Mexico City flagship is the house’s first in Latin America, placing its ready-to-wear, footwear and accessories within one of the capital’s established luxury shopping districts.
Rather than treating the address as a replica of an existing boutique, the two-story space combines AMIRI’s recognizable design language with materials and craftsmanship rooted in Mexico. The result connects the house’s Californian identity with the city it now calls home.
Mexican marble meets Hollywood memory
Designed under the leadership of founder and creative director Mike Amiri, the 2,863-square-foot boutique begins with a façade clad in Santo Tomás marble quarried in Mexico. That material continues indoors, appearing on display cases and columns to create a visual connection between the street and the interior.
Cream-toned travertine flooring introduces a warmer counterpoint to the marble. Neutral, textured wallpaper and sheer drapes soften the architecture, giving the displays a quieter backdrop. The curtains also carry a more specific reference: old Hollywood and the draped interiors of mid-century movie houses, recalling the Los Angeles cinematic heritage that continues to inform AMIRI.
A space shaped by local hands
All of the flagship’s furnishings are made in Mexico by local artisans. Sculptural timber seating, leather lounge chairs and artisan-crafted tables are brought together with richly textured carpeting, introducing an intimate, residential feeling to the shopping space.
The emphasis is on the relationship between contemporary form and handcraft. Seating areas and tactile surfaces give the boutique a sense of warmth, allowing the environment to feel considered beyond the clothing on display.
Art is part of that atmosphere. A curated selection of works by Stefano Di Cristofaro, Emiliano Massimini and Alex Slonimsky sits alongside the furnishings, adding another layer to the flagship’s dialogue between fashion, interiors and individual creative practices.
AMIRI’s new address in Polanco
The Mexico City flagship offers a curated selection of men’s and women’s ready-to-wear, footwear and accessories. Its opening extends the house’s global retail presence while giving its collections a setting shaped by Mexican materials and local workmanship.
AMIRI Ciudad de México
Calderón de la Barca 97, at the corner of Avenida Presidente Masaryk, Polanco III Sección, Miguel Hidalgo, Mexico City, 11550.
Opening hours: Monday–Sunday, 11:00 a.m.–8:00 p.m.