A Holiday ode from us at Maison Margiela, where festive ideas are dismantled and reconstructed through the Maison’s codes. Metallic confetti and the numeric logo are propelled through the set becoming an abstract snowstorm, photographed and directed by Frank Lebon.
Models wear silk masks — as a continuation of our message of anonymity — and styled looks from the Avant-Première Spring-Summer 2026 collection. Key pieces include a knit two-piece in featherweight wool yarn with a faded colour gradation, bias-cut gowns, and party dresses finished with a treatment of metallic foil. A trench coat transformed by the Pressed and Foiled technique that fuses heat, pressure, and shine. Tailoring carries the finish of a greasy patina, while a reversible silk Robe de Chambre recasts loungewear as eveningwear.
Accessories are presented as unconventional propositions for the season: the 5AC Soft XL and 5AC East-West Small, bag charms cast from everyday objects and archival ideas, metallic gilded Tabi boots alongside the classic version, and the debut of the Numeric twisted diamond cuff bracelet. Styled and layered with streetwear influence, the campaign presents craft and irreverence with reference to the festive characteristics of the Maison, instilled since our foundation.
